Summary:

“Okay,” Farah began, “We can announce your relationship in two ways. We can hard launch it, like ripping off a bandaid. Or we…soft launch. Slowly. Very slowly. Give people time to wrap their heads around the idea, so that by the time you guys announce your relationship, most people will be expecting it.” Later that week, Shane Hollander @shanehollander24 posted: Great game tonight @realrozanov but don’t get your hopes up when Montreal’s in town. Thirty seconds later, Milly @shaydenforever replied: i’m screaming not my baby shane’s first post in a year being a chirp keep the PR friendship alive Thuy @hollanderposting: I just know his momager yuna (affectionate) put a gun to his head and said “if you really cared about your charity getting donations you’d be more active on social media” and you know what. God bless. 🙏 Or, a social media fic in a world where Shane and Ilya didn't get outed and instead decided to soft launch their relationship