Summary:

The camera is zooming slowly in on Shane, sitting on a bench in a locker room with his gear most of the way on, starting to lace up his skates. There’s a steaming hot coffee in a paper cup and a donut set neatly on a napkin on the bench beside him. Text appears in the space above the items and proclaims: Extra fuel, for when it’s time to cream Boston.

Dunkin’ Donuts puts Ilya in an ad campaign. Tim Hortons responds in kind. After years of on-ice rivalry, this might actually be the thing that causes the hottest point of contention.